Telstra brings back its ‘billboard of love’ to Melbourne for Valentine’s Day
Telstra has erected a giant ‘Billboard of love’ in downtown Melbourne for people to post messages to their loved ones on Valentine’s Day.
Melburnians can send a text message to ‘0499 My LOVE’, which will be put up on the 26-metre billboard on the corner of Bourke Street Mall and Swanson Street. An image of the message on the billboard is then texted back to the sender.
The telco expects around 30,000 messages to go up today and tomorrow.
Telstra staged the stunt last year, when 70 per cent of the messages broadcast were by men.
It’s like live Baci chocolates, would be cool if they could have the Baci messages as well, like on there Love Notes app… https://itunes.apple.com/au/app/baci-love-notes/id418313966?mt=8