Telstra hires Proximity boss Adam Good as director of digital media and content

Telstra has hired Adam Good as director of digital media and content.

Australian-born Good joins from Proximity Worldwide, where he was executive vice president, based in San Francisco.

Prior to Proximity, he was executive director of digital innovation at Clemenger Group.

Good joins with a brief to run Telstra’s digital portfolio of entertainment, sports and news and lifestyle. He’ll manage the various verticals in these portfolios – sport, music, games and shopping – and support the digital growth strategy at Sensis.

Good’s career also includes the Asia Pacific presidency of Tribal DDB Worldwide. He was also executive producer of News Interactive and the entertainment of MSN Australia.

Telstra Media’s group MD Rick Ellis: “Adam Good is a highly regarded international digital media executive who will  lead an acceleration of our growth in online and mobile content and services, including e-commerce initiatives. In addition he will support the Sensis growth strategy in new Digital product and services for Australian small and medium businesses.”