Telstra launches digital media group, hires TVNZ boss Rick Ellis to run it

Rick Ellis, boss of Television New Zealand, has been unveiled as the man to run Telstra’s new digital division.

The creation of Telstra Digital Media – an umbrella group that houses media businesses Sensis, BigPond, Trading Post, IPTV and Foxtel – was announced today.

CEO David Thodey said: “Telstra is a leader in online digital media with multiple assets which, including Foxtel, earn $4 billion in annual revenues and employ approximately 4,000 people. Telstra’s digital media division will bring these assets together for the first time and enable us to implement a co-ordinated media strategy that delivers long-term shareholder value.”

Ellis will start in January.