Telstra mocks macho movie trailer voice-over guy in T-Box ads
Telstra has today launched a campaign that parodies the macho American voice-over used in movie trailers to promote its T-Box internet-connected home entertainment player.
The advertiser re-uses TV personality Andrew Daddo, this time clad in a leopard print snuggie. Daddo appeared in T-Box ads to explain how the service works last year.
Another spot, created by BWM, uses the same concept, pushing the T-Box offer of “2000 movies, direct to your TV”.
I like it – simple message and finally a bit of humour back into Telstra advertising.
Though not too sure if OMD would be too happy being known as the media ‘placement’ agency … come on Tim you can do better than that.
Hi Anonymous. In this case we are publishing the agency credits as supplied by Telstra.
Cheers,
Tim – Mumbrella
what’she wearing? Is that a Snuggie? And in leopard print too!
Andrew…Daddo…in…a…leopard…print…snuggie.
Must…burn…out…my…eyeballs…with…sulphuric…acid…
Seems like Andrew is not doing the actual voice for the yank but is dubbed in. Am I wrong? Kinda defeats the whole idea surely if it’s not him.
Client: “So Naked Media Guru, we’ve got this thing called the T-Box… It basically downloads movies so you can watch them on TV.”
Naked Media Guru: “Cool.”
Client: “We want to do some advertising so people buy this thing, can you recommend a good media strategy?”
Naked Media Guru: “Yep, cool… TV.”
Client: “Yep, cool… makes sense.”
Naked Media Guru: “You could support it with some print, outdoor and digital too.”
Client: “Yep, cool.”
Naked Media Guru: “Great! Want us to book this campaign?”
Client: “No thanks, we’ll use OMD… they’ve got a better group buying rate.”
Naked Media Guru: “oh. *sigh*”
it’s Andrew doing the voice over, Gezza. Guarantee it.
Andrew Daddo on the 1990s = cheap to hire
Andrew Daddo in the 2000s = has been
Andrew Daddo in 2011 = who?
We have two ads here which start off with a big masculine voice over and end up with Andrew Daddo wearing a leopard print Snuggie….and they expect me being a heterosexual male to buy this?
Matthew – Daddo definately does not appeal to hetero males.
Or gay males.
Or hetereo females
Or gay females
thousands of movs on demand sounds good…
fyi… im happily straight, watch tv, hate snuggies…
i like the obvious end dub tho… (i think a real daddo baritone would have been infinitely more annoying 😉
t.