Telstra plans to launch new Telstra TV device later this year
Telstra is set to launch an updated version of its television streaming device Telstra TV, due to increasing popularity of its sporting apps.
According to an article published in The Australian, US streaming player Roku – which Telstra holds the exclusive rights to – will build specialised software and hardware for the new Telstra TV.
Interesting news. It shows that as long as you have meaningful, important and (preferably) exclusive content, you can still find a place in my living room. All global tech giants (e.g. Apple, Microsoft, Google) prefer us to use one-box-to-rule-all-content and stay within their digital lifestyle ecosystems but if you have what people want, you can still have a go at it – especially if you are a giant telco.