Telstra push data notifications in latest campaign from Clemenger BBDO Sydney
Telstra is pushing its data alerts real-time notifications in a new campaign which sees people reminded to put sunscreen on or not eat a high calorie dessert by people wielding signs.
The campaign, created by Clemenger BBDO Sydney, is part of the telco’s efforts to highlight its dedication to providing its customers with up-to-date information and ensure their bills have no “nasty surprises”.
https://www.youtube.com/watch?v=pVrjmrMPaw4
One of the biggest agencies in the country gets on the roster for one of the biggest clients in the country. It’s pretty exciting. Clems has 12 people in the planning department. And this is the strategy they come up with. There are no strategy used in more categories than ‘piece of mind’. Y’know, cause it’s emotional.
You can’t really call this creative, so I won’t comment on that.
Good campaign, made me laugh. Francis is just jealous.
‘Piece of mind’ aside (seriously [edited by Mumbrella]) they clearly don’t understand the brand. Now that might not be a bad thing, but they need to do better work than this rubbish.
You make me laugh Charlie P
Telstra need to sort out their roster, 3 agencies doing very different work for the same clients.. Starting to show that they are not an aligned brand..
I get the fact that this campaign is aimed at reducing the possibility of bill shock; though, I think it would have been prudent for the agency to really consider the brands reputation in the market before pushing a tagline like “There are no nasty surprises at Telstra”.
The first time I saw the ad air I was laughing so hard that I completely missed the rest of the ad, and the message behind it. In addition, this campaign is coming from the company who’s plans, with data limits like 200-500mb, caused the coining of the phrase in the first place.
As a small business owner I have experienced numerous issues with Telstra’s bundles, billing, performance and service at almost all levels so I have to agree with Torrid and Wow in that they don’t understand their client, or their client’s reputation in the marketplace.
Stupid, pathetic ads. 1. Do they really believe that this is what customer is? and 2. I’d be worried if every little thing I did was being monitored by someone from Telstra, even down to parking the goddam car or lying on the beach-they make me feel like they’re stalking .Nasty surprises are right.