Telstra shake-up sees marketing power shift away from Amanda Johnston-Pell to Mark Collis

Telstra has announced a shakeup of its marketing team in a restructure that raises questions over the future role of executive director of brand & marketing communications Amanda Johnston-Pell who is currently on maternity leave with no date set for her return.  

The changes were announced in an internal memo today from chief marketing officer Kate McKenzie which was also released to the media. She told staff that a new Creativity, Innovation, Brand Strategy & Customer Experience team has been created. It will be led by Mark Collis, who joined the company as director of creativity and innovation in late April. Collis is a former award-winning creative director.

In her announcement, McKenzie told staff the purpose of the new team was to “drive a culture of innovation across the marketing, product and customer experience teams and contribute fresh ideas and approaches to the broader organisation.”

She said: “By separating this strategic function from our tactical marketing group, the team will be better placed to drive longer-term brand strategies. This team will be led by Mark Collis and carry on the great work that Amanda Johnston-Pell’s team has already started in the Brand space.”

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