Rebecca Black stars in Telstra street activation campaign
Telstra has recruited the services of YouTube sensation Rebecca Black for a street activation campaign to mark the launch of its 4G service.
http://youtu.be/9Q6gMAaLm24
Black was joined by Evolution of Dance creator Judson Laipply, Dancing Matt and father and daughter duo Jorge and Alexa as part of the campaign.
http://youtu.be/wzWa4z5aM34
Oh dear
I second that ‘Oh dear’
Groan
I am now most certainly not using Telstra for anything. Rebecca Black, seriously. Oh dear, WTF, FAIL, and every other adjective that describes atrocious marketing decisions. Mark, what are you doing? I hope this is not a taste of what is to come.
Ok …
5x talent fees + on costs
23x people involved
1500x stunt members
7x agencies (if you include media)
Just in head hours alone this is ridiculously excessive and a bit of a fail for something that is meant to be spontaneous, fun and a bit DIY.
but holy moley – it takes A SHITLOAD of people getting paid to even bring to life the most mild idea at the big T. I wonder how many people are involved in sending a group email – must have even more agencies, individuals, contractors etc
Is this the best that Telstra can come up with? Was Meatloaf busy? At least Meatloaf and Telstra has something in common (I let you figure that one out)!!!
Could change her “friday” song for Telstra… Im on hold with telstra telstra telstra cause I got no reception reception reception they said the service guy will be here by friday friday friday”
This makes me want to hurt myself.
Don’t know if I agree with this campaign, seems a bit like using big brother 3rd seasons stars on your marketing…
I also looked at other elements of the campaign such as the break dancers sure they look cool but I do not see the link up with 4G mobile technology?
Don’t know about bec black, but i liked the dance guy – I wish Telstra had promoted him more – I’d go and see him in my lunch hour
I forgot to add – the talent fees would be nothing for Telstra
remember they paid for Dustin Hoffman etc
Agency fees would be decent, but Telstra is rolling in the dough
total costs combined, still nothing for Telstra
there’s one tweet for it on twitter
https://twitter.com/#!/search/realtime/4gfun
out of control momentum.
I find it extraordinary that the new Telstra brand spot, using a tone which emphasises ‘optimism’, ’empowerment’ blah, blah, blah actually uses the term “HATE”. WTF? “The world can hate it”?? Did I read that right? Now we have images of cyber bullying, stalking, trolling…you get the drift. Does anyone with any common sense review this stuff?
I’m looking forward to when they get around to explaining what 4g is and what it means for me.
Lovely colours so far, very pleasant.
i still don’t understand the logic behind this move..
i wonder how much it costed to bring her down?