Telstra’s Belong appoints Howatson + White for strategy & creative, retains OMD for media

Telstra’s lower-cost telco, Belong, has awarded its creative account to Howatson + White. The account was most recently held by Deloitte Digital, which last year released a campaign focused on carbon thumbprints. Prior to that, it was with Clemenger Group, which will continue to work with Belong on PR and retail activation.

The telco is Howatson + White’s second confirmed client for the former CHE Proximity duo Chris Howatson and Ant White, after they launched the agency earlier this year. Last month Allianz was named as its foundation client.

In addition, OMD has retained media for Belong, after a competitive pitch process.