Telstra’s big bet on sports streaming

September 25, 2017 10:48

Telstra is banking on its sports offerings to drive its streaming strategy, with the company announcing last week it had passed the millionth subscriber to its AFL streaming service, says Telstra’s Michele Garra.

Garra, the company’s executive director of media, told Mumbrella how the telco is looking at growing subscriber numbers as part of its push into streaming content aimed at commuters and sports fans. “We’re starting to get some scale with the new strategy,” she said.

Michele Garra, Telstra’s executive director of media

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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