Temu is already one of the largest retailers in Australia

Chinese e-commerce superstore Temu already has more online retail customers in Australia than Coles, Bunnings, or the entire Flybuys loyalty program.

This is according to the latest Ipsos iris data, which found that almost 21.1 million Australians aged 14 and above used a retail or commerce website or app during May.

Amazon, Apple, and Woolworths were the busiest online retailers during the month. Aside from eBay, currently the fourth biggest online retailer in the country, all the top ten brands have seen increased customers year-on-year during May.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.