Ten breakfast: By the beach and a tale of two cities?
The intrigue levels are beginning to ramp up for Ten’s new morning offering under boss Adam Boland.
A new Twitter account – @TenMornings – has sprung up, although it is yet to tweet.
And the Daily Telegraph had a couple of intriguing snippets about the plans of the creator of Seven’s Sunrise success,reporting:
It’s all well and good claiming that ‘’We have said all along that our breakfast show will be different….” The question is, different to what?
Breakfast is breakfast, I think Ten went way too far into “different” with the attempt that failed.
Unique is important, but gentle format with breakfast themes is very important. Beware of different, it can be successful, but it can also take you where you fail to connect, and then it may prove hard to escape or return to grass roots.