Ten claims 20% increase in Tenplay views over past year
Ten has achieved its biggest year of online video viewing to date, claiming audience growth of 20% on Tenplay from 2016 to 2017.
New numbers released by Ten claim digital platform Tenplay recorded 264.77m video segment views (up 20%) and a 58% increase in live streaming.
20% increase in views not viewers.
Very odd for a media company to be reporting analytics based UVs over a year – ridiculous amount of duplication in there.
Aren’t there independent metrics for this stuff via OzTam or the IAB?
Thanks Metrix,
You’re quite correct and we’ve amended the headline to read ‘views’ not ‘viewers’. There are independent metrics and we’ll report on them as they become available.
Regards,
Paul Wallbank
News Editor
Should probably change the first sentence too “Ten has achieved its biggest year of online video viewing to date, claiming audience growth of 20% on Tenplay from 2016 to 2017.” The views grew 20%, the audience grew 5%.
Congratulations Tenplay.
In 2017 you managed to reach 20% more people than live in Australia. Fix your metrics.
Yeah that stood out to me as well…
Total Australian population 24.1m. Total claimed unique viewers on a largely geoblocked service 29.8m. :S
“Claims” = unvalidated, most likely wrong, we had someone with no context pull numbers
Regarding the population comment, I’d look up how the IFABC defines what a unique user is defined. A simple google search and wikipedia page states that.
“An IP address plus a further identifier. The term “unique visitor” may be used instead of “unique user” but both terms have essentially the same meaning (see below). Sites may use User Agent, Cookie and/or Registration ID.” Note that where users are allocated IP addresses dynamically (for example by dial-up Internet service providers), this definition may overstate or understate the real number of individual users concerned
Would be nice to know if or when Season 8 of Blue Bloods is going to be aired on Channel 10. They’re already halfway through the season on CBS in the US. Sick of watching re-runs.
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