Ten confirms program deal with WIN with increased affiliate fee

May 23, 2016 10:35

Anderson has squeezed a higher affiliate fee out of WIN compared to its deal with SCA

Anderson has squeezed a higher affiliate fee from WIN compared with its previous deal with SCA

Ten has confirmed its long-expected content deal with Bruce Gordon’s WIN Network, completing a redrawing of regional TV’s borders ignited by WIN’s legal bid to prevent the Nine Entertainment Co., from streaming content into its region.

Gordon is a major shareholder in Ten with a 14.99% stake in the network.

The longstanding relationship between WIN and Nine came to an acrimonious end when Nine dumped WIN in favour of a new agreement with Southern Cross Australia that saw SCA agree to pay Nine 50% of its ad revenues.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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