Ten delivers dismal Sunday night ratings
Ten’s Sunday night programming hole is showing up in its ratings performance, with the primary channel delivering an audience share of just 7.5% on Sunday night, well behind rivals Nine (26.5%) and Seven (20.8%), and the ABC (12.1%).
With the conclusion of Russell Coight’s All Aussie Adventures last week – which had 522,000 metro viewers – and the schedule shifting of its comedy program Street Smart, last night Ten screened the movie Now You See Me 2 in its prime-time slot.
Ten does not have a blockbuster Sunday program to draw in viewers
The movie had just 282,000 metro viewers. By comparison, The Block over on Nine had 1.341m metro viewers, according to OzTAM’s preliminary overnight metro ratings. The Block’s episode was up on last week’s 1.296m and is now the highest rating episode of the series thus far.
Seven’s prime-time offering of Little Big Shots, slightly earlier at 7:00pm, had 827,000, also up from last week (768,000).
Now You See Me 2 was also beaten by the ABC’s 7:30pm repeat screening of Joanna Lumley’s India, which had 463,000.
Later in the evening, Nine’s 60 Minutes had 738,000, while Seven’s Sunday Night (which started half an hour earlier at 8:00pm) had 611,000.
ABC’s Rake had 505,000.
The Block, Nine News Sunday and 60 Minutes placed first, second and third across the three key advertising demographics of those aged 16-39, 18-49 and 25-54.
The film Independence Day: Resurgence and Peppa Pig – on 7mate and ABC Kids respectively – were the most-watched multi-channel programs with 179,000 metro viewers.
7mate was the most successful multi-channel of the night, with a 4.4% audience share, however this was not enough to help the Seven Network overtake the Nine Network overall.
On a network basis, Nine Network remained ahead, with a 34.5% share, to Seven Network’s 31.1%.
ABC Network remained in third place with 16.1%, while Ten sat in fourth on 12.8%.
SBS’ main channel had 3.3% and the network was on 5.4%.
On Saturday night, 7mate had a higher audience share than Ten’s primary channel, as Ten slipped to 7.1%, behind 7mate’s 7.8%.
When will CBS say enough is enough?
Any CEO, or programmer, who delivers a 7.5% audience share on a Sunday night is not fit to hold onto their job.
Sunday night should be the night you target viewers and showcase your programs for the rest of the week. Instead, Ten’s “give up” approach should be put under the microscope by CBS executives who have a more competitive attitude. What do they think about running fourth on the night of the week advertising dollars are at a premium?
CBS is watching from afar but one must ask the question just how long before they act!
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Yes, the importance of careful and inventive programming cannot be ignored.
On the subject of ratings, I expected Joanna Lumley’s India to do better than Rake, and it seems that it almost got there. I think there is a lot of knee jerk nostalgia associated with the Rake ratings, it surely can’t last.
Ten has missed so many opportunities in recent years, I hope they wake up in time to save it.
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With Lisa Wilkinson at the helm of “The Project” what do they expect with the project…. she just doesn’t get it and people didn’t want her to start with and haven’t warmed to her since.
Tommy Little is a “b” grade comedian who can on usually try to be funny by insulting and being rude to or about people.
Hamish is the only redeeming factor!!
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Agree…Hamish is the only reason I watch when Lisa fronts. Sundays, people following the Block will switch over from Ten at 7.00pm…poor Project loses in a few ways.
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Unless anyone can afford to buy all of the 10 audience at once, please stop obsessing over this useless metric. You get what you pay for and advertisers are happy.
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The whole lot is rubbish .. better off reading a book!
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The Project TV does exactly what it says it does: “Delivers News Differently” – My favourite News Show every night it goes to air.
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The Sunday Project is awful. Lisa Wilkinson in particular is not a good fit for this format having mostly outdated opinions.
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3 million dollars for Liza wilkinson. What a waste for very little talent. B grade comedians delivering things differently.
Dont wish to be mean but they base their show on belittling others. Bring down the curtain and seek your money back from wilkinson
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Why doesn’t 10 have The Bachelor on Sunday nights? Missing a trick
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Don’t watch The Project since Lisa Wilkinson has been on the show. That fellow Little either. They are boring people.
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I think there are too many different people on most of your shows,I think Kak has had her day ,we need some younger people on the panel.i watch channel10 a lot but I think you need to lift your and some of the. ads go on forever,fair go channel 12.
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You paid to much for Lisa. What a joke she knew her value. She was never going to bring viewers to u.
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Please please bring back Russell coight all Aussie adventures. It’s so funny and we all need a laugh before the working week. The ratings have spoken for themselves. Comedy is really entertaining rather than just watching survivor or cooking shows etc
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The project is the worst show ever
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There is absolute rubbish on tv at the moment, if you are lucky to find a movie it has either been on 20 times already or it is a c*₩p one…..during the day there was sport on nearly every station, so, yes, I now not only have Netflix, Amazon Prime but have now hooked up Stan…. much as I hate doing it we have been forced to.
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It’s always important to remember where these ratings figures come from. It’s a very small sample to start with and when you consider how many may be on at any one time you can be forgiven for being a tad sceptical.
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All tv is garbage and all channels just play the same tired and hackneyed viewing year after year. Reno shows, game shows, uninspired soaps, various singing and cooking shows and constant unnecessary encores of shows nobody cared about when they aired the first time. How many more times are they going to repeat movies that were terrible when they were new in the 80’s? Do we really need the same show on 4 different channels all at the same time?
The fact that utter crap like The Block is winning the ratings is indicative that most of us simply have nothing better to do than watch mind-numbingly idiotic and staged theatrics. It’s the same reason why Gogglebox is a thing. People watching other people watching TV! What next?
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