The ten ideas from CES I wish I’d had

Jonathan Pease

With over 3,600 exhibitors and hundreds of speakers there were a lot of new ideas and inventions at the Consumer Electronic Show (CES) in Las Vegas this year. Here Jonathan Pease distills them to the ten he’s most jealous of.

B BOOTH – They call themselves ‘The Talent Discovery Company’ and the concept is simple. Imagine a casting booth where anyone can audition for anything they like – modelling, acting, reality TV, singing, etc.

There are two B Booth locations in LA and there are big plans to pop them up at malls all over America. This is not a brand new idea but what I like about this execution is that they appear to be hooked into Hollywood with a highly experienced executive team and real casting directors onsite at every B Booth. At scale, B Booth opens up endless opportunities for content development and creation.

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.