Ten launches DIY show to run for six days a week in afternoon timeslot
Ten is set to re-enter the DIY space with a new afternoon program called The Home Team which aims to empower those wanting to have a crack at some home improvements.
The new show, debuting on Monday, will run from Monday to Saturdays for ten weeks, and has signed up a number of partners including Daikin Air, REA, BOQ, Berger, Haier, Silkkens, Stratco, HPM, Beaumont Tiles and Monier.
Complete with three hosts, builder James Bawden, interior stylist Julia Green and landscape designer Anthony Scott, the show will show audiences how to undertake a variety of home improvement tasks as the hosts themselves undertake the job of completely renovating a triple-fronted, double brick ‘renovators delight’.
Why?
I’m confused by the timeslot… How many prospective viewers are there at 3:30 – 4pm?
Who are they trying to target – so confused and by the sounds of the sponsors I’m not so sure it will be much more than a 30 minute commercial with overt product placement…
3:30 to 4:00 Monday to Saturday? Maybe they should be renovating a Cubby house.
The Cubby … Genius!
Great production team – Go guys!!! Don’t worry about the negative views – they can go and do something else!
can they bring scotty cam in to jive things up??