Ten locks in sponsors for 2018 Big Bash League
Ten and Multi Channel Network (MCN) has confirmed its sponsors for the 2018 KFC Big Bash League.
The announcement:
Network Ten and Multi Channel Network (“MCN”) today announced a record number of partners for the highly anticipated 2017-18 KFC Big Bash League, which startsTuesday, 19 December 2017, live, free and exclusive on TEN and ONE.
Really disappointing to see Crownbet as a sponsor. The Big Bash was one of the few sporting events left without succumbing to the gambling dollar. They positioned themselves well as a family first event and I would have liked to see them stick true to this by not taking a betting sponsor.
“You morally can’t have a gaming organisation attached to it,” McKenna said.
“There is a place for gambling and sport, and it is a relevant place, but certainly not when you are targeting your sport at kids.”
Direct quote from Cricket Australia exec Mike McKenna about Big Bash sponsorship last year (post in Mumbrella article).
Money talks.