Ten looks to MCN deal to boost revenue but plays down taking up News Corp’s AFL game

October 26, 2015 3:31

The boss of Network Ten has played down the likelihood it will bid for the additional AFL game available to a free-to-air network despite the company’s close ties with News Corp.

Anderson: ‘we are having good discussions with media agencies ahead of 2016’

In an investment call CEO Paul Anderson also said while it had reported a $312m for the last financial year he was anticipating that vastly improving next year, as audiences improve and its new partnership with sales house MCN as part of its tie-up with Foxtel starts to land results

“There has been a lot of positive commentary around the Ten/MCN partnership and what that means and that is enabling us to talk about what MCN has, which is real data capability, and that is real cut through which can’t be matched anywhere in the market.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics