Ten names sponsors of Big Bash cricket as Bundaberg signs on for World Cup

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Harvey Norman, Woolworths, Sportsbet and Foxtel have come on board as sponsors of Ten’s Big Bash cricket, with KFC and Holden returning as key partners.

The British Sausage Company in Perth and the Queensland Government have also signed on to be part of the network’s coverage of the T20 tournament.

Network Ten chief sales officer, Louise Barrett, welcomed the sponsors and described the T20 Big Bash league as a “ratings smash”.

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