Ten hires Fairfax’s Sarah Keith as head of research

May 2, 2013 1:58

Channel Ten has appointed Fairfax executive Sarah Keith as head of research, analytics and inventory management.

She will reporting directly to CEO Hamish McLennan.

“Sarah is a highly experienced media executive, having worked for some of the best media companies in Australia and the UK,” said McLennan.

“She will play a key role in better valuing our audience delivery and optimising our inventory. The role of analytics and research will help us drive better engagement with our advertisers and media buying partners.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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