Ten revenues hit a low of 20.1 per cent while Seven equals record share
Network Ten’s ad revenues have hit a low of just 20.1 per cent among the three commercial broadcasters, according to data released by Free TV today.
While Ten’s revenue was down for a fifth year in a row both the Nine and Seven networks saw improvement with a 38.6 per cent and 41.2 per cent share respectively. Ten’s revenue has fallen from a high of 30.08 in the second half of 2009.
“The Free TV Australia revenue numbers for the June half are as expected. They reflect the disappointing results from our general entertainment programming during February, March and April. But our ratings have improved dramatically since Easter,” said Louise Barrett, chief sales officer, Network Ten.
Across the five metropolitan capital cities revenue rose by 1.73 per cent to $1.4 billion with Melbourne the fastest growing market with a 2.5 per cent rise in revenue to $385m.
Disgraceful numbers on Ten.
I suspect a case study will be taught in years ahead ” How Billionaires lose Millions”.
How can Ten’s CEO get away with continually criticizing previous management (when revenue share was up around 30%) and yet at the same time boast the success of shows like Masterchef, Offspring, Living Room, The Project and Commonwealth Games which were all commissioned by previous management?
@ TV Person: because he’s got better connections than previous management (ie the Murdochs)
Despite all Ten’s spin, the numbers dont lie. Apart from those looking for schedules with thousands of spots or riduculous CPMs – Eg Vultures looking for Bargain Basement deals, Media buyers and advertisers alike are voting with their dollars.
Ten’s line up is rubbish. Apart from some anomalies like Masterchef and Offspring, this is a network on it’s knees. Masterchef has only been successful this year because it is NOT produced by Ten. I am sure if you asked Shine they would move it to Seven or Nine in a heartbeat. If you want to see what Ten can do, look no further than Family Fued…. Based on this result, McGarvie has got to go and Mc Lennan has got to be on borrowed time.
Whatever their COMMERCIAL share is on the key demographic they are targeting, probably 25-54 I would bet my bottom $, it is far greater than 20% so the minimum expectation is that share. Master chef is finished and the Commonwealth games who cares and is a 10 day stunt so what does the sales chief go babbling on about.
Hey old timer … it’s commercial REVENUE share, not viewing share. You take the dollars from wherever they come.
What else would you do when you want to make a case for emasculating cross media regulation while simultaneously creating a bargain basement takeover opportunity ? If it were the trots there would be an inquiry. Even my Uncle Arthur would be suspicious.
A lot of people making nasty comments about things they have little to no understanding of.
They all speak well of you and your unique understanding Bob.
With respect to all views expressed, you tell me that anyone at 10″s board would be doing high 5’s at a paltry 20 share
Maybe Bob’s on the Board?
Bob ? It flows better if you say ‘of which they have little understanding’ rather than ‘they have little or no understanding of’? I guess you were away that English lesson day.