Ten rolls out the stars for new tenplay ad

Ten’s on air stars have come together for an ad to promote the network’s catchup tenplay service in which an ordinary viewer is put in charge.

The ad – made by BMF – sees the viewer walk through Ten’s Pyrmont headquarters, ordering The Bachelor host Osher Gunsberg to work late, stealing food from Matt Preston and Gary Mehigan’s plate and encountering Bondi vet Chris Brown in the lift.

http://youtu.be/Ch3xtGsbta4

BMF was appointed by Ten in July. According to the announcement, the campaign will develop over the coming months.