Ten slumps to 22.3% share of TV ad market in 2018

Ten’s share of the free to air TV advertising market slumped to just 22.3% in the final six months of last year, new data has revealed.

The share – close to Ten’s lowest since the TV companies started sharing their revenue numbers in the current format – came after the network lost Big Bash cricket rights to Seven.

Over the same period, Nine moved to top share, taking a 39.3% slice, just ahead of Seven’s 38.4%.

However, over the full 12 months of 2018, Seven still came out ahead, thanks to its strong first half which included the Winter Olympics and Commonwealth Games. Seven’s 2018 calendar year share was 39.1% to Nine’s 38.2% and Ten’s 22.7%.