Ten to launch a fourth new multi-channel

May 11, 2020 9:21

Ten has revealed plans to launch a fourth multi-channel, focusing on the additional content it has access to through parent company ViacomCBS.

More details will be revealed this week, but Mumbrella understands the channel will have a focus on entertainment content.

McGarvey confirmed the network is planning a fourth channel

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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2 COMMENTS

David 11 May 20

Why are all the FTA networks fracturing their audiences again?? Make it part of 10play fine but not FTA….

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Michael 11 May 20

A good option would be to launch a free-to-air music channel. This will complement Viacom’s new Foxtel music channels. Give free-to-air viewers something different with 24/7 music videos, interviews, concert replays across a variety of music genres.

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