Ten unveils ‘best Bachelor ever’, pilot Jimmy Nicholson

Ten has announced its next Bachelor, 31-year-old pilot Jimmy Nicholson, and returned to a non-celebrity figure after recent seasons featured ex-Survivor star Locky Gilbert and rugby union player Nick Cummins.

Last season, Gilbert drew 879,000 metro viewers in the finale’s last moments following a premiere to 681,000. It was the show’s second lowest launch since it began in 2013; Tim Robards’ first season attracted 669,000.

Nicholson

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.