Ten wins the night on the back of Masterchef and Commonwealth Games
Cooking show Masterchef and the Commonwealth Games helped to deliver Channel Ten a 20.4 per cent audience share, giving the TV network a rare victory as the most watched channel of the night.
According to Oztam’s overnight metro ratings Masterchef was the most watched program of the evening with 1.171 million viewers tuning in to watch former bartender Jamie Fleming eliminated from the competition at 7.30pm.
The channel was also buoyed by the first night of competition in the Commonwealth Games with 911,000 viewers tuning in for the swimming and cycling from 9.30pm on the main channel, with Australia picking up five gold medals.
Fascinating – LIVE Sport and importantly the Commonwealth Games rates !!!
Cannot believe that previous management bought these rights and they worked.
The embarrassing issue will be that current management has downplayed them so much, cut spend on talent and journo’s let alone that ugly set. Oh – forgot to really promote and market the Games as well.
Lesson learnt – forget blaming others and concentrate on delivering results – ratings, revenue and momentum !!