Ten won’t rely on overnight ratings to judge its Pilot Week performance
Ten isn’t concerned about which demographics watch Pilot Week and it won’t be measuring the success of the programs solely on results from OzTAM’s overnight preliminary figures.
The network’s chief content officer, Beverley McGarvey, told Mumbrella it wouldn’t be fair to make ratings comparisons between the shows, adding the overnight data was just one of many ways to measure the success of each show.
McGarvey presenting at Tuesday night’s launch of Pilot Week
So if Paul Anderson believes that “very few shows are successful on their first episode”
Why would channel 10 bump Street Smart after only one episode to a later time slot, when it was their second highest rating show of 365,000 viewers, on the night it premiered? While gaining another 214,000 in an unannounced encore screening the very next night. My children loved the show and now can’t watch it because of the ridiculous time slot for a family friendly show. Mmmmm… interesting!!
Why is Mumbrella giving so much coverage to this Ten conceit? Ten has been bog awful in the past, if f
Paul Anderson and His programmer are delusional and need to be dropped from the schedule.
They have presided over a Network that has slashed budgets, axed hundreds of staff, driven the business into voluntary administration which saw mum and dad shareholders lose everything and successfully losing two months of summer programming by stuffing up the cricket rights.
Their record in the last 5 years speaks for itself and they appear to be content on being the third Network. When will CBS show some leadership and wake up to this mediocrity.