Tenet’s opening weekend drives audiences to cinemas
Christopher Nolan’s Tenet’s opening weekend was attended by around 230 000 people across Australian cinemas.
The announcement:
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Cinema is usually reported as Box Office takings.
In this instance they have reported the audience numbers (which should be the regular basis.
So why change now? Surely it couldn’t be that there may have been an unusually high number of freebies.
So let’s see whether in the post-COVID world they revert to Box Office and drop audience simply because it is a bigger number.