Tennis Australia and Sunday Gravy partner to promote United Cup

Kalila Welch

January 12, 2023 9:03

Tennis Australia last month launched its United Cup campaign ahead of the world-first mixed tennis tournament.

Created by Sunday Gravy, the campaign went live on November 20 ahead of the competition, which ran from the December 30 to January 8 in the lead-up to the Australian Open.

The new format invites the best players from men’s and women’s competitions to unite and play side by side in a game that was previously reserved for the Olympics.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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