Tenplay claims one million downloads as the catch up service approaches first birthday
Network Ten’s catch up platform Tenplay claims it has now reached the milestone of more than one million downloads of its mobile devices app, as the service approaches its first birthday.
Tenplay was launched in September of 2013 across all Android, iOS, Windows 8 phones and tablets and according to the network has seen its video views surge by more than 56 per cent since launch, with the number of page views jumping over 60 per cent.
“We are thrilled at the outstanding success of Tenplay. Reaching one million downloads of the mobile app is an incredible landmark for us. And that numbers excludes smart TVs and our partnership with Xbox,” said Rebekah Horne, Ten’s chief digital officer, in a statement.
“The app has been a fantastic success from its launch and is a great demonstration of our strategy to bring Network Ten’s content to people anywhere, any time and on any device.”
Nick – its great that Ten are winning the download war. On average apps are used twice. Would be great to know how many active users they have and how that is defined? Are they using the app every day, just around major sports events, or a couple of times a week?
Downloads are a particularly poor indicator of who might be winning the war – and more importantly, whether users even want to use an app like this.