Ten’s audience not affected by compulsory Tenplay sign-ins

Ten’s decision to implement a compulsory sign-in on various programs through broadcast video on its demand platform (BVOD) platform, Tenplay, hasn’t affected audiences numbers, claims MCN’s digital sales boss.

At Mumbrella360 last Thursday, MCN’s Nev Hasan said despite Ten establishing compulsory log-ins for shows like Bachelor in Paradise, the network had not seen a change in audience figures.

Hasan said Ten never saw a drop off in member data, despite forcing users to sign in on certain programs

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