Ten’s Beverley McGarvey and Rod Prosser on H1: ‘We are very confident that we can maintain growth across the entire year’
For the first half of 2020, Network Ten announced significant growth across its business. Mumbrella’s Hannah Blackiston spoke with chief sales officer Rod Prosser and chief content officer and vice president Beverley McGarvey about the results and what’s left to come for the network in 2020.
Across the first 26 weeks of 2020, Network Ten experienced its biggest first half commercial share since 2011 and the biggest first half growth of any network or channel.
“We experienced 20% audience growth in primetime, which is great, and one of the things that we’re probably most excited about is first of all that our growth started in January. Obviously viewing increased during the pandemic, but we were already up 10% by the middle of January,” Ten’s chief content officer and ViacomCBS Australia VP Beverley McGarvey tells me.
McGarvey is confident in the rest of Ten’s 2020
