Ten’s big thing for 2011 – The Renovators

Ten’s next “big event” format is to be The Renovators, the network has revealed as it kicked off a roadshow of Australia’s TV markets to promote its 2011 season.

Produced by production house Shine, the show is one of four local productions that Ten is pointing to as its standouts.

When Mumbrella talked to programming boss David Mott about the format a few weeks ago, he said: “We think it’s got immense value for media buyers. It’s a very different genre to what we’ve seen. It’s got all the beats that Masterchef has had and Biggest Loser had but a completely new genre. And we think that Australians should embrace it as well as advertisers.”