Ten’s CMO Tony McMaster follows James Warburton out of the door
Ten’s chief marketing officer Tony McMaster left the company’s Sydney headquarters, Mumbrella can reveal. Marketing manager Kelly Schaffer will now lead the company’s marketing.
McMaster joined the company in March. He was appointed by James Warburton, who was fired on Friday.
McMaster was previously relationship director with media group Aegis and had a previous stint at McDonald’s.
When Mumbrella called McMaster’s office, a colleague said: “He’s no longer with Ten.”
The Hammer at work !
I would suggest many of the Warburton appointments should be seeking counsel now.
Neither disappointing nor surprising. Anyone graced with even just ten minutes of Tony’s time could ascertain his lack of creativity and spark.
A great business mind, yes, perhaps. But a Chief MARKETING officer? No.
He’l go on to do great work elsewhere in a role -and for a company- in which he’s better suited. Now the onus is on TEN’s brass to crew their ship with actual sailors.
People handpicked by Warburton:
– Mike Morrison
– Jonothan Coleman
– Tony McMaster
– Jon Marquad
– Neil Shoebridge
3 of these have already been sacked.
“…, to ensure we maximise and build on the strengths of the Ten brand, now and in the future.”
Bwahahaha. What strengths? It’s the ship of the damned.
They have a Network Marketing Manager and a Cheif marketing officer. What did they do all day? Sit around and comb their ponytails and flick their braces.
Jon Marquad is a Murdoch appointee. He started with Ten in November 2011, two months before Warburton took over. But you’re on the money with the others.
It’s ArmageddTEN!
Seeeee what I did there?
They need a good retail/DR marketer in there – TV is about convincing someone to do something in a short time span, watch a show tonight or tomorrow, come back to a show etc. It’s not ‘consumer in charge’ brand value fluff, it’s getting quick results.
@Greg – That’s not uncommon… one manages up and takes lots of lunch ‘meetings’, the other ensures the work gets done.
@shamma – you couldn’t be more wrong
They’re dropping like flies
Relationship Director….only in advertising!
Love watching Ten moving deck chairs on the Titanic…