Ten’s flashmob special sends audience out of the door

Tim Burrowes

October 31, 2011 9:36

Ten’s tribute to flashmobs, Mobbed, pulled in an audience of a dire 401,000 on Sunday night.

http://youtu.be/oNaxc9UY7vE

Airing in the 8.30pm timeslot, it was less than a third the size of the audience for Underbelly Razor, which rated 1.293m for Nine, according to preliminary metro ratings from OzTam.

Seven’s Bones rated 907,000 in the 8.30pm slot. Mobbed was also beaten by The No 1 Ladies Letective Agency on ABC1, which rated 702,000.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

AdGrunt 31 Oct 11

Concept lost in translation.

User ID not verified.

Samantha 1 Nov 11

Just watched the episode on YouTube – cried my eyes out .

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Ten’s flashmob special sends audience out of the door

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