Ten’s I’m A Celebrity draws 712,000 viewers on Wednesday

Ten’s I’m A Celebrity, Get Me Out of Here was the most-watched non-news program of the evening, with 712,000 metro viewers tuning in.

The program, which runs from 7:30pm, topped all key advertising demographics – the 16-39s, 18-49s and 25-54s – and grew to 1.027m, when including regional numbers. It also had a higher average audience than the evening of tennis, which captured 598,000 for Nine.

I’m A Celebrity pulled the largest audience outside of news for the evening