Ten’s One channel clocks up record ratings, while Seven rests shows over Easter

Tim Burrowes

March 29, 2010 12:37

Seven was the only channel to rest its key Sunday shows at the start of the official off-ratings Easter period, while the FIA Formula One World Championship delivered record ratings for Ten’s digital channel One.

The motor racing competition attracted an audience of 816,000 viewers to Ten’s main channel, according to preliminary overnight OzTam data in the main metro markets.

Its broadcast on One also drew an audience of 367,000, making it the highest-rating event broadcast on the digital sports channel to date.

One attracted an overall channel share of 2.8 per cent, ahead of Seven’s 7Two with 2.6 per cent. However Nine’s Go maintained its lead with 5.1 per cent.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.