Ten’s Sandra Sully takes to Twitter to tell followers of Sydney siege: ‘Enjoy!’
So Ten newsreader Sandra Sully has built a website that she’d like to promote. The website is called Short Black and it features “curated” links to news across the web, albeit mainly from the Sydney Morning Herald.
So Sully (or, Dr Mumbo really hopes, an inept social media manager or pre-programmed post) tonight thought the ideal incident to promote Short Black was the coffee shop siege, with the cheery tweet: “Just click on the link and enjoy!”
This tweet looks automatically generated to me, albeit quite unfortunate wording for today’s events
If it is automatic it’s an incredibly dumb thing to put when it’s always going to link to a news story. If it wasn’t this it would have been some other crash or murder or other tragedy.
I am familiar with the Paper.li service she uses to create this, and I am 100% confident that tweet would’ve been automatically generated. It let’s you setup a pre-written tweet that gets pushed to Twitter every time you publish your ‘edition’ of the paper.
That being said, I agree it is very unfortunate for the events of yesterday and for the events most likely to be included in her paper, and it would be wise of her to revise it…
It is automated and scrapes stories from those you follow on Twitter.
It’s promotion into your Twitter feed is also auto generated.
Usually innocuous, but in this case unfortunately named and timed.
Mountain out of a mole hill. Everyone who follows Sully knows the tweet is automated – 7:45pm nightly it pops up. She was on air at the time and apologised as soon as she was aware it had appeared. Surely there’s more important things mumbrella could be reporting on.