Ten’s share slips to just 8.3% on Friday night as it struggles without Big Bash cricket

Ten’s share of the television viewing audience fell to just 8.3% on Friday night as it struggled against the news offerings from rivals Seven and Nine, and its former saving grace over the summer months, the Big Bash League, which now resides on Seven.

The poor performance comes despite Ten insisting it would continue to stack its programming slate with strong content throughout the non-ratings period to make up for its lack of sport.

The Big Bash was previously a ratings winner for Ten