Ten’s The Masked Singer premieres to 1.162m metro viewers
Ten’s gamble on “bonkers” singing competition The Masked Singer seems to have paid off. The show drew a metro audience of 1.162m for its first episode, making it the most-watched program of the night. Its combined audience, including regional viewers on WIN, was 1.561m.
The Masked Singer went up against The Block on Nine (801,000 metro viewers) and the 2019 AFL Brownlow Media Red Carpet Arrivals on Seven (546,000), easily beating both and handing Ten a win in the 7:30pm timeslot.
SPOILER ALERT: Our first ever #MaskedSingerAU was just revealed! Unmasking #OctopusMask in 3…2…1! pic.twitter.com/HRmdSvdYcr
Oh no, that means they’ll think that driving viewers batty by completely oversaturating them with promotional ads during other shows is a successful strategy! The promos for next year’s Survivor will probably start next week…
Huge numbers for a resurgent 10 and huge effort by the new team there who made it hard to miss across OOH and radio. And my daughters guess for the robot, Cody Simpson. Watching tonight to see if she’s right.
Will be interesting to see how many viewers they can keep given the
“national conversation” for anyone not 7, was around how truly awful this show is.
What a terrible, terrible show, what mindless rubbish.
Mind numbing trash….
I love it. Not because it’s my type of viewing but because I recognize that middle Australia like it and guess what? What’s my audience. Thanks TEN.
Good to see TEN hitting its stride in H2. Seriously worried about Sevens offering for the remainder of the year.