Tequila wins Creative Showcase 5.2
Tequilla has won free online creativity awards – Creative Showcase 5.2 – for its Coopers beer ad ‘Order of Coopers’.
The announcement:
Sydney – 13 October 2010 – Tequila’s ‘The Order of Coopers’ has been declared the winner of the Creative Showcase 5.2, Australia’s best free online award for creativity in digital advertising. Leo Burnett picked up second place for its work on Subaru’s ‘Subaru XV Rescue’ campaign and Holler rounded out the awards securing third place for its ‘Ted the Lab’ work. The winners, who were chosen by a panel of esteemed industry judges and announced at the Creative Showcase lunch in Sydney yesterday, will be showcased at www.creativeshowcase.net.au.
The bi-monthly Creative Showcase series accepts entries for work completed in the two months prior to close of judging for each round. The winners of each round’s Creative Showcase gain automatic entry into the 2011 IAB Awards “Best of Creative Showcase” awards.
Shame Tequila went way over budget, again, pissing off the client and taking a (large) loss themselves to develop it.