Terry White Chemmart moves creative from JWT Melbourne to VMLY&R
National pharmacy chain Terry White Chemmart has switched WPP AUNZ creative agencies, swapping JWT Melbourne with VMLY&R Brisbane as its agency of record.
The win, which comes after VMLY&R picked up the Defence Force Recruiting creative account in January, includes retail, digital, above-the-line and in-store channels for the 450 branch pharmacy chain.
Managing director of J. Walter Thompson Melbourne, Michael Godwin, said: “We enjoyed a tremendous, longstanding partnership with Chemmart and subsequently with the merged entity TWC.