TerryWhite Chemmart launches retail media network

TerryWhite Chemmart is launching a dedicated retail media network that will see it leverage its 600 community pharmacies across Australia.

TWC Connect is built upon the Zitcha retail media platform, and will “enable new opportunities in onsite and offsite media channels including Facebook, YouTube and Google, for TerryWhite Chemmart, with the potential to expand the offering into other channels on the horizon”.

Terry White Chemmart’s brand partners will use Zitcha’s automated platform to access greater segmentation, targeting, and personalisation at scale. “Closed-loop attribution” allows brand clients greater visibility and performance on advertising spend.