Text 100 picks up Fuji Xerox

Fuji Xerox has appointed Text 100 to handle its PR account.   

The announcement:

Sydney, 30 August 2010 — Text 100 Sydney has been appointed as the public relations consultancy for Fuji Xerox Australia following a competitive pitch process. The win follows a number of competitive pitch successes in 2010, continuing the agency’s winning streak. Text 100 is now looking to grow its Sydney team with new hires to support recent business growth.

Text 100 will focus on elevating the Fuji Xerox brand beyond its heritage of ‘the copier and printer company’ to being seen as a leader in integrated document services and sustainability. The agency will be responsible for leading an integrated public relations campaign from media relations and publicity, through to public affairs and issues management. The consultancy will be building upon Fuji Xerox’s past success with trade media to reach out to national business media, analysts and other influencer channels.