Text100 launches consumer division, Hypertext Australia, secures new clients
Public relations agency, Text100, has launched its new consumer division, Hypertext Australia, after securing three new clients, including Sydney Festival.
Hypertext Australia will be led by Terry Whitaker and aims to provide content, strategy, PR and social services for brands across the entertainment, lifestyle, food, sports and travel sector.
Whitaker joined the company in October 2016 as director of creative and strategy after working for Major League Baseball in Australia as marketing and communications manager.