‘Thanks Mum, for walking out’: Medibank pulls at the heart strings to promote self care
“Thanks Mum. Thanks for walking out. For coming home late for, like, the second time this week,” says a daughter’s voice over in Medibank’s latest television push.
The ‘Live Better’ campaign boasts the tag line ‘When you live better, we’re all better for it’ in an attempt to challenge the notion that self-care is selfish.
