The 2021 financial year: ‘It’s been a mixed bag’
Today marks the start of a new financial year, and the end of the first full financial year Australian Securities Exchange (ASX) listed companies have had dealing with COVID-19, closed borders, lockdowns and more.
Here, the Mumbrella team takes a look at the highs and lows of the past 12 months for listed advertising, marketing, media and research companies.
For the most part the Australian economy has weathered the pandemic relatively well, thanks to unprecedented monetary and fiscal policy stimulus, and resilient consumer confidence. The Australian sharemarket went up 24% the past 12 months, however, not all businesses have bounced back from the turmoil simultaneously.
“It’s been a mixed bag, different parts of the media advertising pie have been doing different things,” says Martin Currie investment analyst, Patrick Potts.
“When you look at out-of-home and radio, we are not seeing the return of advertising dollars just yet. Out-of-home, in particular airports, are still struggling.”
