The 2024 roundup: These were the biggest media agency moments of the year
Mumbrella’s Lauren McNamara recaps some of the biggest media agency talent movements and moments of 2024.
2024 was a huge year for media agencies. Mergers and acquisitions, the continuation of the indie revolution, and a number of huge talent changes.
Time for a well deserved break, I think…
Omnicom and IPG
Arguably the biggest news, to no surprise, was the recently confirmed merger of Omnicom and Interpublic Group. It was approved by board directors at both companies earlier this month, with a definitive agreement set in place.
