The 499 dollar store
What Dr Mumbo likes best about the dollar stores is the straightforward price point. You know where you are when everything costs a dollar.
And Dr Mumbo is delighted to see that group buying site Living Social has decided to follow that marketing approach in today’s email, where everything is priced at $499.
Shitty charm bracelet usually $19? Yours for $499.
Crappy bangle set better priced at $29? Yours for $499.
If it really was a *premium* site, it could do away with the psychological mind games of 99 pricing and go with the full $500 price tag. That way for $1 extra status concious buyers move up to a higher category.
Mum loves the idea. You know. Round numbers and all.